BIBLIOTECA HORTICULTURA

BIBLIOTECA HORTICULTURA

SMART AGRO, the new showcase for innovative technology for the fruit and vegetable sector

SMART AGRO, the new showcase for innovative technology for the fruit and vegetable sector

Fruit Attraction 2017 will feature an exciting new exhibition area, SMART AGRO, designed to drive digital transformation and technological innovation in all the links in the agro-food chain; production, transformation, distribution and marketing, as well as the activities of R&D+i centres focused on the fruit and vegetable sector, to achieve more efficient production, with higher levels of quality and control, and lower environmental impact. More than 1,000 square metres packed with innovation and knowledge, with practical talks and workshops, which will offer solutions for every step, from cultivation to final distribution to consumers: apps, drones, software/hardware, IoT, Big Data, ERPs, monitoring, automation, robotics, sensors...

The International Trade Show for the Fruit and Vegetable Industry, in addition to being the indispensable tool to position products in the international fresh produce market, is a space reserved for innovation and maximum optimisation of the profitability of the company fruit and vegetables.

Organised by IFEMA and FEPEX, the ninth version of the trade fair will take place from 18 to 20 October in halls 5, 6, 7, 8, 9 and 10 at Ifema. Once again, this year, the sector is committed to this top-level business event, which in eight years has succeeded in positioning itself at the forefront of the international fruit and vegetable trade, with more than 1,500 participating companies and 60,000 trade visitors from 110 countries.