Renowned for its red apples, Piedmont - a region in Northern Italy - will be the Partner Region of the next edition of MACFRUT, to be held in Rimini from 8 to 10 May 2019. For several years now, the Piedmont Region has been participating in Macfrut, the international trade fair for the fruit and vegetable sector. During the 2018 edition, a strategic agreement was signed between the trade fair, Assortofrutta and AOP Piemonte - respectively, the association and consortium comprising the sector’s main producer organisations in Piedmont - and the members of the Cuneo Red Apple PGI control system. The agreement mainly involved joint initiatives to promote abroad the two top products of Piedmont: the red apple and the kiwi.
Macfrut, organised by Cesena Fiera, is an international fruit and vegetable trade fair. It is also the only international trade fair for the fruit and vegetable supply chain, with 11 exhibition sectors representing all the segments of the industry: seeds, breeding and plant nurseries, field technology, technical equipment, production, trading and retail, organic farming, postharvest machinery and technology, packaging and packing materials, fresh-cut produce, logistics, and services. The 2018 edition attracted 43,000 visitors, 25% of whom were from abroad.
The novelties at Macfrut 2019
In addition to Piedmont being the Partner Region, Sub-Saharan Africa will be the international Partner of the 36th edition of Macfrut. The focus session on Africa will be divided into four macro themes: efficient water management, the new frontiers of horticulture, technologies for agricultural companies, and small industrial processing plants.
There will be two dynamic areas: Acqua Campus, showcasing all the innovations in irrigation in a demonstration field; and Macfrut Field Solution, a 700-square metre test field to see cutting-edge technologies for the fruit and vegetable sector in operation.
The conference programme will include an international event dedicated to table grapes and the second edition of the Tropical Fruit Congress, the European summit on tropical fruits. This year, the Congress will be divided into three sessions: tropical fruit market trends in Europe and emerging produce (Limes, Papayas and Passion Fruits); The Pineapple Day, focusing on pineapples; Temperature Management and ripening protocols.