Interview with David Ferrer, Commercial Development Manager at AgroFresh
Over the last 30 years, the citrus sector has undergone a process of professionalisation and industrialisation, with companies investing heavily in training and technology in order to meet new challenges, commercial requirements and high demands in terms of food safety protocols, the environment, audits and certifications. Therefore, the citrus industry needs comprehensive solutions that ensure and guarantee an excellent transformation process.
Aware of this, AGROFRESH has launched SmartCitrus™, whose main objective is to guarantee and serve customers with the specific solution they need. At Fruit Attraction 2021, we interviewed David Ferrer, Head of Business Development at AgroFresh, so that he could explain to us what this integral solution consists of and what benefits it brings to the sector.
What does the SmartCitrus™ system consist of?
SmartCitrus™ is a quality system designed to meet and satisfy the needs and demands of each of our customers in the citrus sector. Specifically, we offer the products, technologies and services that best adapt to the specific requirements of each one of them, which vary depending on the type of fruit, work process and destination market, among others.
What does SmartCitrus™ offer?
AgroFresh offers a complete solution for the citrus sector, from the moment the citrus fruit arrives at the fruit and vegetable plant until it is dispatched. Through the SmartCitrus™ quality system, we support our customers with different tools to maintain the quality of their fruit at all times and guarantee food and environmental safety.
What tools are included in SmartCitrus™?
With the SmartCitrus™ quality system, the user has access to a wide range of tools to meet their specific needs. To do this, it is necessary to work together with the client to identify current and future needs, and based on this, their quality system is developed. Among the tools offered, the most advanced technologies for the automation, optimisation and digitalisation of the fruit and vegetable plant stand out, which will improve the efficiency of the processes. Also, all the post-harvest solutions that will help to meet the objectives of sustainability and care for the environment, such as: disinfectants, fungicides, coatings, food additives, organic certification products, etc. SmartCitrus™ also includes an excellent, flexible and tailored pricing service, as well as a post-harvest advisory and consultancy service. We are a company that has been in the sector for almost 40 years and, therefore, all the know-how we have acquired, we implement it in our clients and, together with them, we grow to offer a higher quality service. Finally, AgroFresh, as one of the leading companies in the post-harvest sector, has a strong commitment to R+D+i, which is why it carries out strategic agreements with key companies in order to obtain new tools to meet each of the needs and demands of our customers.
In this way, SmartCitrus™ is AgroFresh's intelligent solution that helps to address the specific needs of our customers in the citrus post-harvest sector to help maintain freshness and reduce food loss, complying with and guaranteeing food and environmental safety.