BIBLIOTECA HORTICULTURA

BIBLIOTECA HORTICULTURA

The business of the citrus fruits in the worldThe business of the citrus fruits in the world

The business of the citrus fruits in the world

Miguel Gregori, Infopost 76

The continued presence of Fruitech Fomesa products in major producers and exporters of citrus fruits worldwide is based on the firm belief in the continuity and good future of the international marketing of citrus and other fruits in general.

The global citrus production is about 85 million tons, according to the FAO, and has grown 11% in the last five years. The highest percentage of this amount is consumed or in industrialized countries, and just about anything more than 10 million tons is for international export as fresh fruit. The growth in the last five years has been around 14%.

InfoPost 76, by Miguel Gregori, Export Dept. Fruitech Fomesa SLU, explains in a brief form the  worldwide marketing of citrus.

In addition to information on the importance of different exporting countries, destinations and relevant species in the export, the article explains the annual per capita consumption. These give us an idea of the level of development and potential areas of consumption, as well as their future growth options.

While Europe and North America are still very importing citrus areas in the recent years have maintained their consumption, or even a small drop suffered by the economic crisis in the area.

In contrast the areas that have grown in import and consumption of citrus are Russia, which is significant growth in recent years, Ukraine, Middle East and some Asian countries.

The graphs show the growth potential of the new EU countries. For orange, the first graph shows that while consumption of oranges in the EU-12 is 6 kg / capita / year, this figure is half when considering EU-15. The 2nd graph, based on mandarins, shows the clear preference for this type of consumer-friendly products in all markets and particularly in Japan, where per capita consumption figures equal those of EU-12 oranges.

The article, available on the link below, Spanish language, also shows the preferred channels of purchase by the consumer.