P. Tarancón et al., Revista de Fruticultura
In this study, the effect of different mandarin appearance characteristics related to postharvest handling (calyx condition, waxing, and rind condition) and harvesting practices (leaf presence and and rind colour) on consumer choice were evaluated.
Five hundred and sixty consumers participated in this study.
The results showed that of the postharvest–related factors, consumers showed marked preferences for mandarins that had been waxed and presented shine.
Calyx blackening and detachment had a negative effect mainly on waxed fruit, while rind dehydration more negatively affected the fruit that had not been waxed.
Leaf presence was appreciated only by a small group of consumers (20 %), and the presence of greenish areas on rind was perceived mostly as a negative characteristic.
Influence of different mandarins appearance characteristics on consumer choice
P. Tarancón, A. Tárrega, M. González & C. Besada
Revista de fruticultura, ISSN 2013-5742, Nº. 78, 2020, págs. 28-37
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