Fresh Produce Instruments, headquartered in the Netherlands, is excited to announce its participation in Fruit Attraction 2025 in Madrid, from September 30 to October 2 in Hall 10 at Stand A25.
Many of the tools described below will be on display at the exhibition, giving visitors the chance to see them in action and test them firsthand.
Our Ethylene Generators provide precise control for ripening rooms up to 500 m³, ensuring uniform results while reducing risks and lowering costs compared to traditional methods. Some believe this technology is only for large companies, but in reality it’s equally effective for small growers, importers, distributors, and even supermarket chains. For new businesses, no costly installation is required — they can start ripening operations immediately and expand step by step as demand grows, while the largest retailers can just as easily add capacity when building new ripening rooms.
Greg Akins, CEO of Catalytic Generators, notes:
“We make ethylene the easiest part of ripening operations,”
So companies can focus on the real challenges — timing ripening to customer demand, monitoring fruit quality, and managing logistics.
Alongside ripening control, visitors will discover instruments designed to monitor quality and protect produce throughout the supply chain. Non-destructive quality control solutions from Felix Instruments, Sunforest, and Baxlo measure dry matter, Brix, color, and more in seconds without damaging the fruit, helping to streamline operations, minimize waste, and optimize handling of avocados, mangoes, berries, kiwis, and other produce.
To safeguard fresh produce, Airocide® combats mold, removes excess ethylene, and prevents cross-contamination. Originally developed for NASA, it now extends shelf life and protects fresh produce and flowers from airborne pathogens, allergens, and VOCs. Real-world results include up to 60% reduced weight loss in blueberries, an extra week of shelf life for ripening avocados, and effective mold prevention on tomatoes.
And this is far from all. Thanks to our partners, we can offer a wide range of additional instruments tailored to your specific needs upon request.
Book a free consultation with Fresh Produce Instruments — in person at Fruit Attraction 2025, remotely, or on-site at your convenience. Visit us at Hall 10, Stand A25 from September 30 to October 2, 2025.
By filling out this form, you can schedule a meeting with the Fresh Produce Instruments team, who will be present at our booth. FPI will be co-exhibiting with Catalytic Generators, giving visitors the opportunity to explore a complete range of ripening solutions. Joining the team, Greg Akins (CEO) and Steve Page will also be available to provide insights and support throughout the event.