The challenge is not incorporating AI into the industry.The real challenge is to turn innovation into tangible value for companies, to be there when needed and to work side by side with our Customers every day, supporting their growth and helping them tackle the industry’s challenges.
This is the vision UNITEC wants to present at Fruit Attraction 2026: a model where technologies and innovation come together with experience, know-how, presence and the ability to understand the real needs of Packing Houses and producers.
A continuously evolving group – Together with UNISORTING and UNI Robotics, UNITEC presents advanced technologies for internal and external quality selection, sizing, and packing of fruit, tree nuts, and vegetables. Solutions developed to meet the needs of even the most complex handling processes, through the integration of advanced automation, robotics, and cutting-edge systems, with a vision focused on constantly improving the efficiency of every stage of the process.
Ongoing innovation, driven by the work of the Group’s internal Research & Development division, designed to provide our Customers with the right solutions in an ever-evolving global context. Our technologies continue to evolve, but the idea remains the same: doing our job well so that
Customers can do theirs better. UNITEC technologies can be applied to over 50 types of fruit, meeting the growing demand for precision from the market, the processing industry and large-scale retailers, while helping to satisfy the expectations of the end consumer.
But technology alone is not enough. AI becomes truly powerful when combined with experience, presence, people and a deep understanding of each Customer’s needs. This is what we mean by “augmented intelligence”.
For several years now, UNITEC AI has been integrated with vision, robotics, and automation processes, optimizing time and resources. It makes it possible to read data and turn it into value, while supporting productivity and helping companies especially during periods of peak activity, when production volumes increase and labor availability becomes more critical.
Angelo Benedetti - President of UNITEC:
“For us, innovation means, first and foremost, being useful for our Customers. AI is an extraordinary tool, but behind every technology there need to be people who understand it, know how to apply it and, above all, are there for companies, bringing solutions that really improve their business. That is exactly what UNITEC offers.”
Nour Abdrabbo, Global Sales Director at UNITEC:
“The value of technology, however, is measured by its ability to provide answers and solutions for better product management. Solutions that can minimize or eliminate the need for labor, reduce processing times, maintain consistent quality standards and face production peaks with more continuity. Data management also becomes part of the process: knowing what happens in the line means being able to analyze it, improve it and turn it into useful information to make more conscious decisions.”
This is the direction in which UNITEC is supporting its Customers: combining AI and human intelligence to build more efficient, resilient, and competitive companies.
At booths C23 and B23 – Hall 7 UNITEC will showcase some of its technologies:
“BEING THERE” - With more than 40 points of presence, including branch offices and local partners in over 70 countries worldwide, UNITEC also brings to Fruit Attraction the strength of its international network, with a strong commitment to technical assistance and to supporting its Customers in meeting the challenges of every season. This is the most tangible meaning of “We work for your results”: not simply providing technology, but working alongside the fresh produce industry, as a technology partner, helping companies maximize the value of their fruit and their work. A journey that begins with listening and direct dialogue and translates into solutions that deliver tangible results and measurable savings.