AgriCoat NatureSeal Showcases Fresh-Cut Shelf Life Solutions at Macfrut 2025

AgriCoat NatureSeal has confirmed its participation in Macfrut 2025, one of the leading international trade fairs for the fruit and vegetable sector, taking place next month in Rimini, Italy. The company will be exhibiting at Pavilion 3 – Stand 106, where it will showcase its full portfolio of postharvest freshness and shelf-life extension technologies, with a particular focus on the NatureSeal product line.

AgriCoat has been at the forefront of edible coating innovation since 1995, offering science-based solutions designed to maintain the quality, texture, and appearance of fresh produce. The company’s NatureSeal range is widely recognised for its effectiveness in extending the shelf life of fresh-cut fruits and vegetables, while preserving organoleptic properties without altering flavour or aroma.

Participation in Macfrut provides AgriCoat NatureSeal with a platform to engage directly with global and regional stakeholders, including food processors, packers, and fresh-cut solution providers. In Italy, AgriCoat works in close partnership with GITRE Srl, who provide local support, service, and technical expertise to customers throughout the region.

As a subsidiary of RPM International Inc., AgriCoat NatureSeal operates within a multi-billion-dollar global group, leveraging a worldwide infrastructure to support customers across Europe, the Middle East, Africa, and Asia. With headquarters in North America and regional offices in the UK and Hong Kong, the company is well-positioned to deliver tailored shelf-life solutions to diverse markets.

Visitors to the stand will have the opportunity to explore new applications of NatureSeal technology and discuss project-specific challenges with AgriCoat's technical and commercial teams. The company aims to foster collaborative innovation in the postharvest and fresh-cut sectors through knowledge-sharing and partnership development.

AgriCoat NatureSeal invites attendees of Macfrut 2025 to visit Pavilion 3 – Stand 106 and learn more about how its technologies can support freshness, sustainability, and product integrity in the global fresh produce supply chain.