Bizerba brings digitalisation to the fresh food counter with MyOrder

Digitalisation reaches the fresh food counter

Digital transformation in the food retail sector continues to advance, and one of the areas with the greatest potential for improvement is the fresh food counter. To address this challenge, Bizerba has developed MyOrder, a solution that combines digital ordering with an artificial intelligence-based product recognition system, enabling faster order preparation and improving the experience for both customers and employees.

Thanks to this innovation, the company has received the Top Supplier Retail 2026 award in the Customer Experience category of the prestigious reta awards – Retail Technology Award Europe, presented during EuroShop 2026. The award recognises technologies capable of delivering strategic and operational value to the European retail sector.

Digital ordering powered by artificial intelligence

With MyOrder, consumers can place orders for fresh products, such as meat, cheese and cold cuts, either through an application or via terminals installed in the store. The order is automatically sent to the smart scales at the fresh food counter, where staff receive the information in real time.

During order preparation, an AI-based object recognition system automatically identifies the products placed on the scale, reducing errors and speeding up the workflow. Once the order is ready, the customer receives a notification to collect it, allowing them to continue shopping without unnecessary waiting times.

Greater efficiency for retailers and a better customer experience

The solution enables fresh food counters to be integrated into connected retail strategies, improving operational efficiency, reducing queues and optimising staff workload. By automating part of the preparation process, employees have more time to provide personalised advice and direct customer service.

In addition, the platform delivers a more convenient and seamless shopping experience by combining digital ordering with in-store service while maintaining the quality of customer care at the point of sale. According to Bizerba, this integration transforms the traditional fresh food counter into a fully digital service centre adapted to the new needs of today's consumers.

Recognition for innovation in retail

The reta awards, organised by the EHI Retail Institute, recognise the most innovative technological solutions in European retail each year. In this edition, Bizerba's proposal was awarded for its ability to combine operational efficiency, digitalisation and artificial intelligence while delivering a tangible improvement in the customer experience within food retail stores.