Catalytic Generators Bridges Global Ripening Markets with Proven Ethylene Solutions

Catalytic Generators, the only company solely dedicated to authorised ethylene application in fruit ripening, continues to strengthen its global presence with back-to-back participation in two of the industry’s leading trade shows. After advancing relationships with ripening professionals at Fruit Attraction in Madrid, the company will next exhibit at the IFPA Global Produce & Floral Show in Atlanta, USA, from October 23–25.

At Fruit Attraction, Catalytic Generators demonstrated the simplicity, safety, and cost-effectiveness of its Easy-Ripe® generators and Ethy-Gen® II concentrate to a diverse international audience.

Greg Akins, President & CEO of the company, explains:

“We were able to advance ourselves in the minds of many prospects, who are giving us the opportunity to show how our ethylene application systems are superior to other methods. We have invested a large amount of time and money toward EU approvals, so now’s the time to start helping EU ripeners with better ethylene.”

Visitors shared positive experiences with the system, describing it as a simple, safe, and effective solution for both small- and large-scale ripening centers.

Akins adds:

“Some visitors stopped by just to say thank you for inventing a system that makes ethylene effortless, and the simplest part of their ripening operations. And of course, we were able to point this out to prospects as well. When they requested that we explain, they quickly understood the advantages and want us to follow up with them to continue talks.”

The growing scale of the show also stood out.

Akins notes:

“The show is growing significantly and presents many qualified prospects. There were some visitors who use our Easy-Ripe already, and expressed how effective and simple it is to create ethylene, in small-scale or very large ripening centers. And we met with several large ripeners who are interested in switching to our ethylene systems.”

With Fruit Attraction complete, Catalytic Generators now turns to Atlanta, where it has exhibited for more than four decades. The IFPA Global Produce & Floral Show provides a key opportunity to engage with both established and new customers worldwide.

Akins explains:

“We’ve been doing this for over 50 years, starting in the US, so connecting with our large North American base of customers is very important. As exhibitors at IFPA for more than 40 years, we understand the value of the exposure it brings to our products. Also, with its global audience, we meet foreign clients and prospective ones. So, reinforcing our brand and reconnecting with customers is the main focus.”

As a worldwide supplier with a singular focus on ethylene application, Catalytic Generators views these trade shows as essential for strengthening ties across continents.

Akins concludes:

“We’re a worldwide supplier focusing on a single product, so exposure at the world’s largest fresh produce trade shows helps us to spread the word about the easiest to use ethylene application systems.”

By engaging with ripeners across global markets, Catalytic Generators is consolidating its position as the trusted partner with a singular focus on ethylene, delivering operational reliability, consistent results, and peace of mind for customers worldwide.

About Catalytic Generators

With over 50 years of experience, Catalytic Generators is a family-owned company dedicated exclusively to ethylene application systems and known for making ethylene easy, safe, and cost-effective. Based in Norfolk, Virginia, USA, it operates across the globe, supplying fresh produce companies, grocery distribution centers, and growers with the tools to ripen avocados, bananas, tomatoes, and more. It helps customers simplify operations and achieve consistent, predictable results with its high-purity ethylene solutions backed by professional support, local distribution, and customized services. Catalytic Generators’ commitment to quality and customer partnership ensures a reliable and timely supply of ethylene for customers worldwide.