Fruit Attraction calls a new edition of the Innovation Hub Awards

Fruit Attraction once again puts the Innovation Hub Awards in motion. These awards for innovation and entrepreneurship in the fruit and vegetable sector are aimed at those exhibiting and co-exhibiting companies that present the best project, product or service for the industry, always valuing the criteria of innovation, sustainability, applied technology and knowledge.

The participating companies in Fruit Attraction 2026 interested in participating may do so through the website until September 2, as long as they are products, technological solutions or services for the fruit and vegetable industry whose commercialization has started after September 1, 2025, and that have not participated in previous editions of the award.

The Innovation Hub Awards, which have become a fundamental event for supporting the business entrepreneurial commitment of the sector, will once again count on its usual categories -Fresh Produce Award; F&V Industry Award, and Sustainability and commitment actions-, with an economic endowment of 2,000 euros each.

All submitted candidacies, and that meet the requirements, will exhibit their products in the INNOVATION HUB area, an exhibition space for innovative products located in the walkway between halls 5 and 7, during the 3 days of celebration of the fair.

In the last edition of Fruit Attraction, the Innovation Hub Awards recognized the most outstanding products and services of the sector among a total of 50 candidacies and 9 finalists. The Fresh Produce award went to IRTA – Institut de Recerca i Tecnologia Agroalimentàries; in the F&V Industry category, Edencore turned out to be the winner; and in Sustainability and Commitment Actions, the award fell upon Pallet Sure.

Fruit Attraction, organized by IFEMA MADRID and FEPEX, will be held from October 6 to 8 with especially positive participation forecasts, which point to the participation of more than 2,500 companies, a total occupancy of 162,000 m2 spread over 10 halls and an attendance of more than 121,000 professionals from more than 150 countries.