ASIA FRUIT LOGISTICA 2026: Bigger stage, bolder future

ASIA FRUIT LOGISTICA (AFL), Asia's premier trade show for the fresh produce business, returns to AsiaWorld-Expo, Hong Kong, on 2–4 September 2026. The show is supported by a strong line-up of partners, including Knowledge Partner ASIAFRUIT, Official Technology Partner UNITEC, Official Fresh Produce Partner IMBERRI, Official Logistics Partner DP World, alongside official wholesale market partners Guangzhou Jiangnan Agriculture Group and Shanghai Huizhan Market, and the Hong Kong Tourism Board (HKTB). AFL 2026 is set to raise the bar with an enhanced buyer programme, a new technology platform, and a packed content agenda.

With over 730 exhibitors now confirmed from 40 countries and regions, spread across 27 national and specialty pavilions, AFL 2026 continues to draw the industry's biggest names to Hong Kong, spanning the full value chain from growers and marketers to logistics, packaging and technology providers.

A Stronger Global Buyer Line-up Than Ever

AFL 2026 introduces a significantly enhanced Global Buyer Program, offering qualified buyers complimentary access and expanded benefits. New this year, FreshMatch, AFL's dedicated matchmaking platform, lets registered buyers browse participating exhibitors, identify relevant suppliers, and pre-schedule one-on-one meetings ahead of arriving in Hong Kong. The platform has drawn strong interest from importers, retailers, distributors and sourcing professionals across the world.

FRESHTech: A first for Asia

AFL 2026 also marks the debut of FRESHTech, Asia's only dedicated technology platform for the fresh produce value chain. Spanning over 1,000 sqm within the exhibition hall, FRESHTech brings together 30-plus technology exhibitors and a two-day expert programme across six verticals — from smart agriculture and packhouse automation to AI, cold chain intelligence, traceability and sustainability tech. The inaugural FRESHTech Innovation Awards are also well under way, following a strong response from technology companies across the industry. Ten nominees have now been selected, with the winners to be revealed on the FRESHTech Stage on 3 September.

Jam-packed content programme at Asiafruit Knowledge Centre

Every ticket includes full access to the Asiafruit Knowledge Centre — powered by Knowledge Partner Asiafruit Magazine and located in Hall 3 — which returns with its strongest speaker line-up yet across three streams: Asiafruit Congress, Asiafruit Business Forum and Asiafruit Showcase, alongside the Asia Fruit Awards. Headliners include Driscoll's Jae Chun and Jiunn Shih, Sunkist's Cassie Howard, Dole China's Leo Li, and Del Monte's Mohammed Abbas, with daily category spotlights on berries, stonefruit and avocados, plus dedicated forums on nuts and dried fruit, and frozen fruit and vegetables.