ASIA FRUIT LOGISTICA 2026 concludes with record figures and reinforces innovation across the value chain

The show drew a record 16,000 attendees from 95 countries and regions, with more than 760 exhibitors from 41 countries, the most international turnout in the show’s history – with more than 760 exhibitors from 41 countries at the 19th edition of Asia's leading fresh produce trade show.
Hong Kong, 4 September 2026 – ASIA FRUIT LOGISTICA concluded its 19th edition today in Hong Kong, underlining its status as the premier global trade platform for Asia's fresh produce business after three days of exhibitions, expert insights and networking at AsiaWorld-Expo. The show drew a record 16,000 attendees from 95 countries and regions, with more than 760 exhibitors from 41 countries across 27 national and regional pavilions – reaffirming the show's role as a driving force shaping the direction of Asia's fresh produce trade.

David Axiotis, Managing Director of Messe Berlin China, stated:

"We are thrilled with the success of ASIA FRUIT LOGISTICA 2026. We thank our partners UNITEC, IMBERRI, DP World, Guangzhou Jiangnan Agricultural Group, and Shanghai Huizhan for their partnership. The energy on the show floor, the quality of the conversations, and the scale of international participation made this one of our strongest editions yet.

A Truly International Buyer Base

The show once again attracted a diverse and high-calibre international buyer base, welcoming thousands of buyers from across the globe. Key markets and regions represented included mainland China, Japan, South Korea, Europe, Southeast Asia, the Middle East, Russia and beyond.

A major highlight was the launch of the show’s inaugural Buyer Program, which provided exclusive benefits to more than 1,600 qualified buyers and facilitated targeted, pre-scheduled business meetings across the three-day event. 

This strong first-year result connected growers, exporters, marketers and technology providers directly with buyers seeking new products, reliable suppliers and long-term supply partnerships.

A Grand Welcome to Hong Kong

ASIA FRUIT LOGISTICA 2026 opened with the Welcome Evening on 1 September at the Regent Hotel, co-hosted with market partners Guangzhou Jiangnan Agricultural Group, Shanghai Huizhan Fruit and Vegetable Market, and Knowledge Partner Asiafruit Magazine, bringing together around 350 industry leaders ahead of the show. ASIA FRUIT LOGISTICA thanks to all our official partners for their invaluable support in making this premier gathering possible.

Asiafruit Knowledge Centre hears from top names

Exhibitors and visitors accessed expert insights at Asiafruit Knowledge Centre, powered by Asiafruit Magazine. More than 50 industry leaders took to the stage over the three-day programme, tackling a range of hot topics, from the global shipping challenge through the changing shape of the Asia trade to the future of massive markets such as China and the Middle East. Executives from three of the biggest brands in the global fruit business shared their expert perspectives on marketing to Asian consumers in the opening panel, which featured Driscoll’s global CMO Jiunn Shih, Sunkist Growers’ senior director of category management Cassie Howard, and Dole China’s GM of commercial, Leo Li.

The Nuts and Dried Fruit Forum (Day 1) and Frozen Fruit and Vegetables Forum (Day 2) also spotlighted the latest trends and opportunities in these fast-developing sectors. 

Celebrating Excellence: ASIA FRUIT AWARD Winners Announced

The ASIA FRUIT AWARDS 2026 – the premier pan-Asia awards recognising outstanding achievement in Asia’s fresh produce business – were presented at Asiafruit Knowledge Centre on 3 September, jointly by ASIA FRUIT LOGISTICA and ASIAFRUIT MAGAZINE.
Zespri won Marketing Campaign of the Year for its ‘Jam-Packed with Natural Nutrition’ campaign; Freco International took out Importer of the Year; Tops, operated by Central Food Retail, won Produce Retailer of the Year for the outstanding quality, range and presentation of its fresh produce offering; and Goodfarmer Fruit Group received the Impact Award for its role in developing China's fresh produce industry over the past 24 years.

Axiotis said:

"We warmly congratulate our fantastic ASIA FRUIT AWARD winners. All four deserve recognition for their remarkable achievements and pioneering efforts."

FRESHTech Debuts to Resounding Success

FRESHTech, ASIA FRUIT LOGISTICA's dedicated technology platform for the fresh produce value chain, made its debut this year with more than 35 technology exhibitors from over 22 countries and regions, and a two-day programme featuring 25+ speakers. Across the exhibition and FRESHTech Stage, the platform showcased practical innovations and industry perspectives spanning key areas including smart agriculture, automation, cold chain, traceability and AI.

The inaugural FRESHTech Innovation Award was presented on 3 September to Ryp Labs, Inc. for StixFresh/Shelf Defense, a sticker-based technology that helps extend the shelf life of fresh produce and reduce spoilage. The other two finalists were Ocean Network Express (ONE) with its Dual-Temperature Refrigerated Container, and Wyma Solutions with the Optical Vege-Trimmer™, highlighting the breadth of innovation emerging across the fresh produce value chain.

Building on the strong response to its inaugural edition, FRESHTech will return in 2027, continuing to bring technology providers, industry experts and fresh produce professionals together around the innovations shaping the future of the industry.

Sustainability and CSR initiatives

Since 2010, ASIA FRUIT LOGISTICA has collaborated with Feeding Hong Kong, a registered food bank charity dedicated to redistributing surplus food to those in need. This year was no exception: ASIA FRUIT LOGISTICA maintained its partnership with Feeding Hong Kong, and exhibitors donated surplus fresh produce after the trade show to support the local community.

A trade show with heart: giving back to Hong Kong

Axiotis stated:

"ASIA FRUIT LOGISTICA is the meeting point where the global fresh produce community gathers to connect and explore new opportunities in Asia and beyond. As the industry's leading platform, we are proud to continue shaping the future of the fresh produce business in Asia. We look forward to welcoming everyone back next year."

ASIA FRUIT LOGISTICA will return to Hong Kong’s AsiaWorld-Expo on September 7–9, 2027, to celebrate its landmark twentieth edition: 20 years of fresh. Growing for the decades ahead.

About ASIA FRUIT LOGISTICA

ASIA FRUIT LOGISTICA is the leading international trade show for Asia’s fresh produce business. The 19th edition will take place from September 2 to 4, 2026, at AsiaWorld-Expo in Hong Kong. The event features the Asiafruit Knowledge Centre—the premier content hub driven by *Asiafruit* magazine—comprising the Asiafruit Congress, the Asiafruit Business Forum, and the Asiafruit Showcase.

About FRUIT LOGISTICA

FRUIT LOGISTICA is the leading trade show for the global fresh produce business, covering the entire supply chain from producer to consumer. Around 2,600 exhibitors from approximately 90 countries presented their products, services, and technical solutions at FRUIT LOGISTICA 2026. The event attracted some 90,000 participants from 151 countries.

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