MAF RODA prepares an unprecedented technology showcase at Fruit Logistica 2026 and launches its new corporate website

MAF RODA will return to Fruit Logistica from 4 to 6 February 2026 with what the company itself describes as its most ambitious and representative presence to date. The group, a global reference in grading, sorting and automation for the fresh produce sector, will recreate its own MAF RODA Village in Berlin—an exhibition space of more than 500 square metres located in Hall 4.1 – Stand C10—where visitors will be able to see the company’s latest innovations operating live.

This year, the spotlight is firmly on a significant expansion of the group’s technology portfolio on display

One of the major highlights will be the presentation of solutions for dates, a sector that has traditionally relied on manual processes. MAF RODA is addressing this category with technology capable of handling the fruit with extreme delicacy while analysing key parameters such as dehydration level and degree of loose skin. This represents a major step forward for a high value-added product category with a strong demand for automation.

Robotics will once again play a central role in the company’s offering. In Berlin, visitors will be able to see the LINE PACK operating live, one of the most advanced packing lines in the group’s portfolio. Equipped with artificial vision, it is designed for high-volume production environments where fruit must be oriented and placed into alveolar trays, with or without boxes. Alongside it, the DUAL FAST PACK will demonstrate how this technology also adapts to facilities with more moderate production rates, while maintaining the precision and efficiency that define the company’s solutions. Together, these systems illustrate the consolidation of MAF RODA’s strategy in next-generation robotic systems.

The group will also showcase its new asparagus graders, marking its entry into a new segment of the fruit and vegetable market. With this addition, the company extends its reach to another commodity characterised by high commercial requirements and growing demand for automated solutions.

For more delicate crops such as cherries, MAF RODA will present a complete line encompassing grading, electronic sorting and automatic packing into punnets. This configuration is designed to meet the specific quality and speed requirements of this product. The fully automated solution clearly reflects the company’s global approach: precision, efficiency and continuity of workflow.

All of this technology offering is underpinned by what the company identifies as its main strategic commitment: the integration of real, operational Artificial Intelligence across all its electronic sorting systems. This AI layer enables higher levels of accuracy in detecting both external and internal defects, positioning MAF RODA as one of the most advanced players in the industry in terms of intelligent automation. At Fruit Logistica, visitors will be able to see firsthand how these systems analyse product and make decisions in real time.

These are just some of the technologies that visitors will be able to discover in the company’s exhibition space.

Launch of the new corporate website

Coinciding with its participation in Berlin, MAF RODA will also unveil its new corporate website during the event. The platform has been redesigned to deliver a more intuitive user experience and to provide access to almost the entire group catalogue, as well as automation solutions segmented by fruit type and production volume. The company defines it as “a complete gateway to the MAF RODA universe” for those seeking an at-a-glance understanding of the group’s technological solutions.

With this combination of advanced robotics, applied Artificial Intelligence and an expanded portfolio covering new products, the company aims to turn its presence at Fruit Logistica 2026 into a key reference point for industry professionals. “We invite all visitors to discover in the MAF RODA Village how these technologies operate in real time and how they can transform their packing facilities,” the company states.

MAF RODA will welcome customers, distributors and industry professionals on 4, 5 and 6 February in Hall 4.1, Stand C10, where it will showcase—live—the future of fresh produce automation.