News
Aurumito brings avocado consumption closer through digital content
Aurum continues to develop educational content featuring Aurumito, its brand character. The latest initiative provides practical avocado storage tips and is complemented by new recipe suggestions for consumers
Practical advice for consumers
Aurum has released a new edition of its #Auruconsejos series, featuring Aurumito, the brand character created to connect consumers with the avocado category.
The latest video focuses on one of the most common consumer questions: how to store an avocado after cutting it to keep it fresh for longer.
Educational and engaging communication
The initiative is part of Aurum’s digital strategy, which combines educational and entertaining content to improve consumer knowledge and engagement.
Through accessible and dynamic formats, the company aims to strengthen its relationship with end consumers while promoting avocado consumption.
New recipe inspiration
The campaign also includes recipe suggestions such as avocado toast with poached egg and yogurt sauce, as well as creamy avocado pasta.
These ideas highlight the versatility of avocados and encourage consumers to incorporate them into different meals and occasions.
Source
CMR Group. (2026). Nuevo Auruconsejo de Aurumito cómo conservar mejor el aguacate. Aurum Costa Rica.
