FRUIT LOGISTICA 2027 strengthens buyers innovation and knowledge in its next edition

This Thursday, June 25, FRUIT LOGISTICA presented in Madrid the strategic pillars that will shape the course of its 2027 edition, taking place from February 3 to 5 in Berlin. During a lunch with more than 20 representatives of sector media, the new fair director, Christina Freier, and the FRUIT LOGISTICA representative for Spain and Latin America, Silvia de Juanes, presented the new features of the major Berlin event for the Spanish agri-food sector.

Global forum leading in business and knowledge

The strengthening of the international buyers programme is, according to Freier, the main strategic pillar of the event. With the aim of facilitating high-value meetings between exhibitors and purchasing decision-makers from around the world, FRUIT LOGISTICA is reinforcing its buyer-focused actions ahead of 2027.

“In 2026 we already have thousands of buyers from more than 70 countries, including the main supermarket chains worldwide. This year we want to go further with the launch of the new Buyers Club, an exclusive network that will connect 500 top-level international buyers with exhibitors across the entire horticultural value chain. We are aware of the relevance of FRUIT LOGISTICA, due to its timing in the year, as a platform for companies to close their export programmes for the new season,” Freier explained.

In addition, innovation will continue to play a central role at the fair through initiatives such as Startup World, the FLIA awards, and the New Product Showcase, which in the next edition will be presented in a grouped format with greater prominence.

Finally, FRUIT LOGISTICA will continue to focus on a broad agenda of talks and conferences. Around 200 international experts participated in the six thematic stages of the 2026 edition, consolidating the Berlin fair as the main knowledge platform for the global agri-food sector.

“The sector faces major challenges driven by multiple issues such as geopolitics, climate change, or the revolution brought by AI. Industry leaders need to make informed decisions, which will be key for the future of their companies. That is why our goal is to continue developing FRUIT LOGISTICA not only as an international business platform, but also as a forum for innovation and the exchange of knowledge at the highest level,” Freier stated.

Spain, key in Berlin

Spain continues to be one of the main exhibiting countries at FRUIT LOGISTICA. After being one of the first markets to recover its participation levels following the pandemic, it has maintained a strong and consistent presence in Berlin, remaining steadily among the top three exhibiting countries at the fair.

“Spanish companies are an essential part of FRUIT LOGISTICA,” Freier stated. “Many of them have been participating for decades and have contributed to the growth and international reputation of the fair, a commitment that has been maintained over time.”

For her part, de Juanes highlighted that the Spanish presence goes far beyond participation figures. “Spain is one of the world’s leading references in the horticultural sector and a historic partner of FRUIT LOGISTICA. The fair allows Spanish companies to showcase the quality of their products, as well as their innovation capacity, reliability, and export experience to buyers from all over the world.”

Companies interested in reserving their stand can do so until July 31 at https://www.fruitlogistica.com/en/become-exhibitor. For further information, they can also visit the official FRUIT LOGISTICA website or contact the fair’s representative in Spain, Silvia de Juanes.

More information at FRUIT LOGISTICA