MAF RODA Revolutionizes Blueberry Sorting with AI and Multi-Format Solutions

The blueberry sector is facing significant challenges in 2025 that demand creative solutions to overcome. Challenges such as rising costs due to inflation, labor shortages, and market price competition that does not keep pace with these increases.

Additionally, adverse and unpredictable weather conditions directly impact harvest quality and timing. Finally, consumers demand consistent product quality, requiring thorough analysis and monitoring of the entire supply chain, including the post-harvest selection and grading process.

All these challenges and concerns require diverse solutions. The MAF RODA Group has focused all its development and R&D efforts on creating technological solutions that help clients deliver a final product to the shelves with homogeneous and consistent quality over time while maintaining high production rates.

BerryQS, NEW intuitive and easy-to-use quality analysis software with AI

The company has launched new software for blueberry quality analysis, BerryQS, featuring a highly user-friendly and intuitive interface. From a single screen, you can perform all tasks without switching windows. At a glance, you have all the information needed to manage the quality system and adjust it as required. The company assures:

“You can adjust selection attributes simply by clicking a plus or minus”.

The software interface has been significantly improved without compromising precision.

By simplifying the use of the quality system, the company aims to make the daily work of line operators much easier.

“This new interface can be learned in just a few hours. Therefore, an operator with no prior experience working with MAF RODA lines can be ready to operate the system and adjust it as needed after a short training session.”

“We tested the new software with some of our current clients, and all of them expressed great satisfaction with the new version and interface, highlighting its ease of adjustment, simplicity, and defect visualization.”

Moreover, this quality system uses Artificial Intelligence, placing the software at the forefront of technology. Thanks to AI, the system is much more precise, yielding better classification results.

“Our goal as an automation company is always to understand our clients' biggest challenges and help minimize them. That’s what we aim to achieve with this new software—addressing concerns about delivering a homogeneous and consistent product over time with a solution that’s easy and intuitive for any operator to use.”

Multi-format filler: adaptability and efficiency

Complementing its innovative software, MAF RODA has also launched a multi-format filler for blueberries. This equipment can adapt to various types of small packaging, such as clamshells, cups, and baskets, in different heights and sizes.

The versatile design of the filler allows for quick and easy hopper adjustments, optimizing the transition between packaging formats. This offers producers an agile and efficient solution to meet the demands of an ever-changing market, reducing downtime and improving productivity.

Meeting the sector's challenges in 2025

With a clear vision and a determined focus on innovation, MAF RODA has positioned itself as a key ally for blueberry producers in a context full of challenges. Its intuitive software, Grader Berrysway and multi-format filler not only ensure quality and efficiency but also simplify daily work on production lines.

In an increasingly competitive and uncertain market, tools like those from MAF RODA enable producers to stand out and overcome future challenges. In 2025, technology and automation remain decisive factors for success in the blueberry sector, and MAF RODA is leading the way toward a more efficient and precise post-harvest process.

Turnkey Solutions from Maf Roda for Blueberry Packaging

Source: ItalianBerry