Paclife Conference 2026 brings together the fruit sector with a focus on market and efficiency

Paclife Conference 2026 concluded as a meeting point where information moved beyond theory to become concrete decisions, bringing together key players from the fruit industry. Throughout the event, experts addressed topics ranging from postharvest solution design and latest-generation treatments to international market dynamics, process automation and commercial strategies at destination markets.

The common focus was clear: protecting fruit value from origin to the final consumer, understanding that every point in the chain directly impacts business returns.

Mauricio Riquelme, who opened the conference and set the tone for the day, stated:

"The industry is facing a turning point. Today it is not enough to produce well; we need to make strategic decisions based on real information, validated at destination and applied in the field. That is the only way to sustain competitiveness in increasingly demanding markets."

Market, destination and data-driven decisions

Throughout the event, concrete experiences, field data and results from key markets such as Asia were shared, showing that fruit stability, control of physiological variables and operational efficiency are decisive factors in securing commercial results.

In this regard, Cristian Parra highlighted the importance of observing destination performance as a central part of strategy:

"Today the business is defined in the final market. What happens in China is not a consequence; it is the direct result of every decision we make from the orchard onward. Understanding that and working with real data is what allows us to anticipate and protect fruit value."

Automation and efficiency to sustain competitiveness

The conference also emphasized process automation as a key tool to address challenges related to costs, labor availability and production efficiency, as well as the need to adjust commercial strategies in response to a more demanding and dynamic final consumer.

The closing session reinforced a central idea: knowledge alone does not generate impact. Execution is what defines results.

With this third edition, Paclife Conference consolidates its role as a meeting point connecting applied research, operations and markets, providing practical tools to face an industry evolving with increasing speed and complexity.

More information

Sources

Corporate information from Paclife

Statements from speakers at Paclife Conference 2026