The agri-food sector accelerates its adaptation to the new EU packaging regulation

The agri-food sector, where packaging plays a key role for both fresh produce like fruits and vegetables and inputs like fertilizers, is currently adapting to the new European Packaging and Packaging Waste Regulation (PPWR). The implementation of this regulation, starting in August 2026, marks a crucial moment for companies, which must anticipate new technical, environmental, and documentation requirements.

In this context, preparation becomes essential to ensure continued market presence for packaging and avoid regulatory risks. The PPWR introduces significant requirements such as mandatory recyclability, reduced environmental impact, the use of sustainable materials, and the proper preparation of technical documentation such as Declarations of Conformity. All of this compels companies to review their packaging solutions from a holistic perspective, encompassing design, functionality, and regulatory compliance.

To address these needs, ITENE has developed a portfolio of technical support services designed to guide companies through the entire process of adapting to the regulation. This approach encompasses everything from identifying applicable requirements and designing packaging strategies to validating compliance and preparing the necessary documentation.

The support includes specialized technical advisory services, training tailored to different professional profiles, validation of compliance in aspects such as recyclability, reuse, and recycled content, and the development of new sustainable packaging solutions.

Furthermore, ITENE offers a clear roadmap to facilitate this process, beginning with an analysis of the regulation's impact on each company and continuing with packaging adaptation, compliance certification, and the preparation of the Declarations of Conformity required to operate in the market.

This approach is particularly relevant in sectors such as fruit and vegetables, where packaging not only protects the product but also influences its preservation, logistics, and marketing, and where adapting to the new standards will be key to maintaining competitiveness.

The technical support services dossier for the PPWR (Product Protection Regulation) prepared by ITENE is thus presented as a practical tool for companies that need to face this change process with confidence and can be consulted at the following link.