Citrosol presents its Citrocide® Fresh-Cut technology at KRONEN’s Customer Day in Germany

The Citrocide® Fresh-Cut technology, developed by Citrosol to ensure a hygienic, safe and sustainable washing process for minimally processed fruits and vegetables, took center stage at the KRONEN Customer Day 2025. The event, held on September 25–26 in Kehl am Rhein, gathered over 200 participants from 45 countries and served as an international showcase for the company to highlight its commitment to innovation and food safety in the fresh-cut industry.

At the technical forum on hygiene, quality and automation, Dr. Martín Mottura from Citrosol delivered the presentation “Water management and food safety in postharvest washing operations.” He analyzed the current state of water management in washing processes in the fresh-cut industry, drawing on the latest findings published by the European Food Safety Authority (EFSA). During his presentation, Mottura explained how Citrosol’s integrated Citrocide® Fresh-Cut system ensures the hygienic washing of minimally processed fruits and vegetables, effectively and sustainably enhancing food safety.

Customer Day 2025

The Customer Day 2025, organized by KRONEN, a global leader in fruit and vegetable processing machinery, combined live demonstrations across an exhibition area of more than 3,000 m² with technical presentations and networking sessions. Citrosol had its own stand, where it presented innovative technologies for the fresh-cut industry, reinforcing its commitment to food safety, sustainability and process efficiency.

Attendees praised the event’s professional yet friendly atmosphere and highlighted the value of seeing the most advanced technological solutions in action while speaking directly with engineers and developers.

The event once again underscored the role of KRONEN and its partners, including Citrosol, as global benchmarks in innovation for fresh food processing, consolidating their position as a showcase of solutions that define the future of automation and sustainable fruit and vegetable production.

About Citrosol

Although founded in 1964 as Productos Citrosol, S.A., the company’s postharvest treatment and technology activity began in the 1960s within Electroquímica del Serpis, S.A., both located in Potries (Valencia, Spain). Thanks to significant organic growth over the past 10–15 years, Citrosol now employs 136 people, including 12 based abroad and in its subsidiaries in South Africa, Peru and Uruguay, as well as its own staff in Egypt. At its Potries facilities, the company operates an R&D laboratory and a pilot plant covering more than 1,200 m². Its steady growth has been largely driven by its strong innovative character, recognized with the CEPYME Innovation Award in 2015 and 2020, and the 2020 Innovation in Business Award from the Valencia Chamber of Commerce.

Originally established as a specialist in postharvest treatments and technologies for citrus fruit, Citrosol has, over the past decade, developed solutions through its R&D efforts to extend the shelf life of avocados, peppers, tomatoes, peeled garlic and other fruits and vegetables. Currently, Citrosol is implementing its Citrocide® Fresh-Cut System in the market, a solution that significantly reduces the water and carbon footprint in fresh-cut fruit and vegetable production.Through all its treatments and technologies, Citrosol makes a major contribution to reducing food loss and waste in fresh produce.