Improved postharvest preservation of Greek cherries with Xtend®

ELITA™ Fruits, based in Veria, Greece, has consolidated its position in the European cherry market through its focus on quality, innovation and customer satisfaction. Founded in 2012 by brothers Dionysis and Moses, the company has combined family tradition with modern technologies to offer high quality cherries with excellent post-harvest conditions.

Cherry freshness and quality at destination

One of the pillars of this success has been the collaboration with StePac and the use of its modified atmosphere packaging solutions. In particular, ELITA™ uses Xtend® bulk bags, which allow cherry freshness to be maintained throughout the logistics process, from the orchard to the final consumer.

Among the main benefits of using Xtend® are:

• Shelf life extension during extended storage and transport
• Reduced weight loss and stalk browning
• Minimization of rot and pitting
• Preservation of appearance and premium quality at destination

This technology has been implemented with the support of Prepac SA, StePac's local partner in Greece, which works closely with ELITA™ to optimize packaging processes and ensure the highest export quality.

Thanks to this strategy, ELITA™ continues to position itself as one of the benchmarks in the European cherry market, bringing the taste and freshness of Greek fruit to demanding international markets.

About StePacPPC

StePacPPC is a world leader in sustainable modified atmosphere packaging solutions to extend shelf life and reduce waste in the fresh produce supply chain. With more than 25 years of experience, the company has manufacturing facilities in Israel and the USA and distributors in more than 23 countries around the world. As of 2023, StePacPPC is part of PPC Flexible Packaging LLC, one of North America's leading flexible packaging manufacturers.