Xeda Ibérica showcased its innovations in automation and fruit labeling at Fruit Attraction 2025

Once again, Xeda Ibérica took part in Fruit Attraction, the leading international meeting point for the fruit and vegetable industry, where it presented its latest automatic labeling technologies, both for direct application on fruit and on trays and punnets. During this edition, the company focused its presentation on the automation of packaging and labeling processes, demonstrating that the integration of these technologies leads to cost reduction while improving efficiency, accuracy, and sustainability in postharvest operations.

The Xeda Ibérica team emphasized that their goal is to make labeling systems a tool to help customers enhance productivity and traceability, while at the same time reducing environmental impact.

Smart labeling for avocados

Avocado labeling was one of the highlights of the booth. Xeda Ibérica presented automated application systems capable of adapting to the size and type of fruit, particularly to the characteristics of its skin, ensuring precise placement. These systems allow fast, clean, and fully customizable labeling, ideal for the demanding pace of the export sector.

Automated avocado labeling system presented by Xeda Ibérica at Fruit Attraction 2025

Technology adaptable to different fruits

Visitors also had the opportunity to see solutions for apples and other fruits, featuring adjustable systems that optimize label usage, strengthen brand visibility, and improve the presentation of the final product.

Commitment to innovation and sustainability

Through its participation in Fruit Attraction 2025, Xeda Ibérica reaffirmed its commitment to innovation and continuous improvement in the horticultural sector, offering technological solutions that enhance productivity and contribute to a more efficient and sustainable future.

About Xeda Ibérica

Xeda Ibérica S.L. is part of the Xeda International Group, a company specialized in developing solutions for the postharvest preservation and handling of fruits and vegetables. The company offers a wide range of phytosanitary products, coatings, waxes, and natural low-impact alternatives, along with labeling systems and equipment tailored to the needs of the fresh produce sector.