AgroFresh to strengthen its focus on berries in London this March

AgroFresh, a global leader in AgTech focused on postharvest solutions, is strengthening its commitment to the berry industry as Platinum Sponsor of the Fruitnet Berry Congress 2026, the leading international congress dedicated exclusively to the berry business. The event will take place on March 19 and 20 at The Pelligon in London, United Kingdom.

Through this strategic sponsorship, AgroFresh reaffirms its commitment to the global berry industry and its active role in building a more consistent, profitable and resilient supply chain. The congress will bring together leading international stakeholders including growers, buyers, distributors and service providers in a forum designed to analyze trends, share knowledge and generate real business opportunities in an increasingly demanding market.

A comprehensive approach to optimize the berry supply chain

Berries are high value and highly sensitive products, where small differences in firmness, temperature or handling can lead to losses, claims, reduced shelf life or lower consumer confidence. Managing this variability is not only a quality objective but also a commercial necessity.

In this context, AgroFresh offers a comprehensive, data driven approach that connects every phase of the berry life cycle, transforming isolated interventions into a coordinated performance strategy. Harvista™, AgroFresh’s field solution, optimizes harvest timing by reducing physiological variability at the source and reinforcing pre harvest quality, establishing a more predictable foundation for subsequent stages. In the packing facility, Berrisys™ manages decay risk during storage and transport, helping to maintain shelf life and stabilize postharvest outcomes, while Neolithics® applies artificial intelligence to inspect fruit rapidly and consistently, increasing grading accuracy, reducing waste and minimizing subjectivity.

During storage and transport, Escavox™ enables real time monitoring of critical environmental conditions throughout the cold chain, facilitating early interventions and more reliable decision making before berries reach the consumer. Throughout the entire process, FreshCloud™ centralizes harvest data, treatment records, quality metrics and monitoring information into a single system, improving traceability, anticipating shelf life and optimizing distribution.

Through this integrated approach, AgroFresh not only enhances berry quality and consistency but also strengthens the resilience and profitability of the entire supply chain, positioning itself as a strategic partner for growers, distributors and retailers.

Strategic presence at Fruitnet Berry Congress 2026

At Fruitnet Berry Congress 2026, AgroFresh will showcase how consistent quality, loss reduction and shelf life optimization in berries can be achieved through a comprehensive and coordinated approach. As Platinum Sponsor, the company reaffirms its leadership and commitment to a sustainable, profitable and innovative future for the global berry industry, enhancing the visibility of its solutions and fostering key connections among industry stakeholders.

In this way, AgroFresh further consolidates its role as a benchmark in the berry sector, presenting its integrated solutions to optimize the supply chain and strengthen strategic relationships with growers, distributors and retailers.

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