Wyma to present a mixed reality experience at Fruit Logistica 2026

Fruit Logistica is always a key moment in the calendar for the global fresh produce industry, and in 2026 Wyma will be returning to the fair with a stand focused on good conversations, clear thinking, and a different way to experience post-harvest solutions. The company will be exhibiting in Hall 2.1, Stand D-41.

Experience post-harvest solutions in mixed reality

One of the highlights of Wyma’s stand this year is its mixed reality experience, giving visitors the opportunity to explore post-harvest solutions in a completely new way.

Using mixed reality, visitors can step inside full processing lines and see how systems come together, from infeed through washing, grading, and outfeed, at true-to-life scale. It offers an intuitive way to understand line flow, integration, and overall layout, without the limitations of physical space or static displays.

To deliver this experience, Wyma is working with Fracture Reality, whose XR platform allows complex processing environments to be brought to life on the stand. The result is a clearer and more engaging way to visualise how post-harvest solutions can be tailored to different crops, capacities, and facility layouts.

The company notes that this approach is not about technology for its own sake, but about enabling better conversations and helping customers gain confidence in future investment decisions.

A stand designed for real conversations

For Fruit Logistica 2026, the stand layout has been rethought from the ground up. Rather than a busy, equipment-heavy space, Wyma has created a welcoming and comfortable environment where visitors can step away from the noise of the show floor.

The stand will offer:

• Comfortable seating areas for informal conversations
• A private meeting room for more focused or confidential discussions
• A professional barista serving coffee throughout the day

The space is designed to make meetings more productive and more enjoyable.

Meet the Wyma team

Throughout the show, Wyma’s sales, engineering and project teams will be available to discuss:

• New processing projects
• Line upgrades or expansions
• Automation, efficiency and sustainability challenges
• How existing lines can evolve over time

Whether visitors are at an early concept stage or actively planning their next investment, the Wyma team will be on hand for discussions. Wyma invites visitors attending Fruit Logistica 2026 to stop by its stand to experience the mixed reality walkthrough or arrange a more in-depth discussion.

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