Millennials have been in the forefront of marketers targeting this generation as the most infuential buyers out there. Well, not too far behind on their heels is Gen Z. This new age group of potential buyers is just coming of age and will surely be a force to recon with.
According to a recent report by The Hartman Group, "Gen Z are diverse, connected, aware, and socially and politically engaged. With its oldest members just entering their 20's, this generation is poised to be a disruptive force culturally and as a market". With this in mind, there are surely more changes to come in the future of marketing as a whole.
This generation tends to be more debt adverse and practical than their predecessors. They are looking at quality, location and price when considering food and beverage purchases. Having grown up with technology their entire lives, online shopping will most likely play a very important part in their future purchases.
Just when you think you've got it all figured out, along comes the next generation, taking us down a whole new path to success.
About Agricoat NatureSeal
AGRICOAT NATURESEAL, manufactures specialty products for processors, grocery / detail, and foodservice, counting also with Kosher certified formulations. Natureseal is a line of products that keep cut produce fresh. All the products are allergen and sulfite-free. Agricoat Natureseal Ltd. is part of the Mantrose-Bradshaw-Zinsser Group (MBZ). Mantrose (UK) is the British based subsidiary of the American MBZ Group. MBZ have over 100 years of experience in formulating natural, edible coatings and specialty films for a variety of aesthetic and functional benefits for fruits, nuts, confectionary, baked goods, and other food products. Freshseel, specialty coatings for the post-harvest protection of melons.
Semperfresh, sucrose ester based fruit coating for the postharvest protection of fruits and vegetables during packing, storage, shipping, and marketing. Specialty coatings for the postharvest protection of melons, fruit and vegetables. In addition, Natureseal FS has been added to this range of products as a result of the demand of processors after a chlorine free product for washing the produce before cutting. FS is a blend of different acids that could be used to substitute traditional chlorine wash while processing fruit and vegetables. Its sulfite-free (GRAS) ingredients continue to be recognized for meeting the industry’s highest standards for quality, performance, consistency and functionality.
Agricoat has made a long term commitment to superior research and development, quality control and good manufacturing practices.